{"id":987,"date":"2024-10-31T11:00:00","date_gmt":"2024-10-31T18:00:00","guid":{"rendered":"https:\/\/www.basilweb.net\/blog\/?p=987"},"modified":"2024-10-31T11:00:00","modified_gmt":"2024-10-31T18:00:00","slug":"starbucks-not-doing-so-well-ill-tell-you-why","status":"publish","type":"post","link":"https:\/\/www.basilweb.net\/blog\/2024\/10\/31\/starbucks-not-doing-so-well-ill-tell-you-why\/","title":{"rendered":"Starbucks Not Doing So Well – I\u2019ll tell you why."},"content":{"rendered":"
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They\u2019ve forgotten the face of their father. They\u2019re too big for their britches. You can\u2019t get to be that big without cutting corners when you are mass producing a product that can be easily reproducible while trying to maintain a profit margin big enough to keep your employees and<\/em> keep that board of directors fat, rich, and happy. They\u2019ve brought in a new CEO<\/a> who is going to try to right their wayward ship.<\/p>\n\n\n\n

Bottom line – they don\u2019t adhere to my 4 Bs of Coffee. What Starbucks did accomplish, however, was to turn the public on to buying single servings of coffee that were vastly superior to the Maxwell House, Folgers, and Farmer Brothers coffee that brewed through the average Americans\u2019 Mr. Coffees every morning. By popping up on nearly every corner, everyone had easy access to a cup of coffee, whether that was in the form of a Latte, espresso, or pour-over. That made people in the know of what a good cup of coffee should<\/em> taste like, think to themselves, I can do better. And they did.<\/p>\n\n\n\n

I know what you\u2019re thinking. \u201cThe 4 Bs of coffee? I\u2019ve never heard of them!\u201d That\u2019s because I just made that shit up, but they still hold true.<\/p>\n\n\n\n

So what are my 4 Bs of coffee? Beans, Burn, Burr, and Brew. Starbucks has a handle on Burrs only, while some may argue they also got a handle on the Brew as well. I fall into that camp with a disclaimer. I\u2019d say they have a partial handle on the Brew in some areas while others they do not. The coffee snob in me says they don\u2019t while the more level-headed logical part of my brains gives them credit. More on that in a future article.<\/p>\n\n\n\n

Over the next 4 articles in my Coffee category here on my Corner, I\u2019ll dive into each of those Bs and we\u2019ll see where Starbucks is fucking up.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks turned the public on to buying single servings of coffee that were vastly superior to the Maxwell House, Folgers, and Farmer Brothers coffee that brewed through the average Americans\u2019 Mr. Coffees every morning. But they don\u2019t stand a chance against a truly good cup of coffee. In these next few articles I\u2019ll explain why and introduce my Bs of Coffee. <\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[114],"tags":[433,514],"class_list":["post-987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee","tag-coffee","tag-starbucks"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.basilweb.net\/blog\/wp-content\/uploads\/2024\/10\/img_2354-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":1,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":988,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/posts\/987\/revisions\/988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basilweb.net\/blog\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}