$335 Cup of Espresso

Self proclaimed coffee expert, James Hoffman, tries the most expensive cup of coffee to see it’s worth it, but in my opinion leaves out the most important information – was the cup and spoon made from real gold and did he get to keep it?
He does a good job explaining why island coffees are as good as they are and how production costs can factor into the final result. Where an excellent coffee bean can be had for around $10/pound raw, a similar island coffee such as Kona or Blue Jamaican can run upwards of $30-40/pound. At least that is what it would cost me as someone who buys raw coffee cherries (beans) and roasts my own for brewing.
What I want to know is how much is that cup and spoon, and do you get to keep it? If that cup and spoon set costs $300 on the open market, and they are charging $35 for the actual espresso, than maybe it is worth it in the eyes of someone who wants that cup set.
Only a few people on this planet have tasted my coffee beans roasted here at Casa Basil. Very rare. Perhaps I should think about going commercial?