Wendy’s Reverses Crazy Price Surge Plan. Or do they?

The other day Wendy’s CEO announces his crazy plan to use price surging on their new menu boards. Like Ubers. Or airline fees. Intended result? Higher prices during the day’s busiest hours while lower cost during slower periods. The update would happen autonomously (I assume) and work seamlessly with the registers.

Society’s response? They lost their proverbial shit. As if millions of voices suddenly cried out in terror and were suddenly silenced.

Wendy’s response to Society’s response? Our bad. Here is what our CEO meant to say: It’s not price surging. The system will just apply discounts to our less busy periods of the day.

Society’s response? Wait. What?

My response? Wait a minute. <does some math> Higher prices during the day’s busiest hours while lower cost during slower periods. You haven’t fooled me Wendy, you red-headed stepchild. I still respect your mad rapping skills though.