Posts Tagged ‘Wendy’s’

Wendy’s Reverses Crazy Price Surge Plan. Or do they?

The other day Wendy’s CEO announces his crazy plan to use price surging on their new menu boards. Like Ubers. Or airline fees. Intended result? Higher prices during the day’s busiest hours while lower cost during slower periods. The update would happen autonomously (I assume) and work seamlessly with the registers. Society’s response? They lost their proverbial […]